This is a brief introduction to Dr. David Merrill's thoughts about instructional design. This is really food for thought and a guiding star for all design work at Outsmart. Anders Bark, one of the leading Instructional Designers in Scandinavia has added a business perspective on Dr Merrill's model, and this has been successful in order to reach a business results in Outsmart's customer projects. Please contact Outsmart to learn more about effective instructional design and business result.