Management team

Gösta Blomqvist

CEO at Outsmart since January 1st 2009. Gösta has over 15 years of experience from leading positions in international companies. He was CEO of IFS Sweden AB and until 2008 CEO of the telematics company Vehco. Gösta has been active in Outsmart as a member of the board since 2006. Education: Master of Engineering (Chalmers)



    Peter Béen

    CMO, head of Marketing and Sales, and founder of Outsmart. Peter has worked with sales and marketing of services for over 15 years. Prior to founding Outsmart, Peter worked for six years at Sigma Kudos, one of the world’s leading product information companies. Peter had an active role in establishing and building the company and held different managerial positions. Prior to this he worked for 1.5 years in two different research projects within usability at the Chalmers University of Technology. Peter holds a Masters of Engineering degree.

      Linnéa Olsson

      CFO of Outsmart and responsible for finance and administration. Linnéa has several years of financial experience in companies such as Manpower and Seven Nox. Linnéa holds a Bachelor Degree from the School of Business, Economics and Law at Gothenburg University.



        Fredrik Leander

        Head of Sales Development at Outsmart. Fredrik is a behavioural scientist who has more than 20 years of experience in sales and sales development. He has been a senior consultant and management partner at one of Europe’s leading sales development firms, as well as the Global Director at Nobel Biocare for Training & Education.